Last verified: September 24, 2026
What You Can Now Do
Context Memo now lets you reopen an ad you already created in the simulator and resume writing from the point where the prompt was generated, without losing your work or starting over. Ads you created earlier are no longer read-only endpoints in your history. They are live drafts. The practical change: you can stop mid-draft, gather the positioning or proof points you were missing, and come back to the same brief and the same generated prompt instead of rebuilding the setup from memory. The decision this removes is the one nobody should have to make, which is whether a half-finished ad is worth finishing at all when finishing means re-entering everything.
Where It Is in Context Memo
This sits in the simulator, inside the ad creation workflow. Select an ad you previously created and the screen now loads its saved ad brief along with the prompt that was already generated for it, in place and editable, rather than an empty form. The restored state is the same one you left, so the fields you filled and the prompt output you were working against are both on screen when the ad opens.
How to Use It
- Open the simulator and select an ad you created earlier. The saved ad brief loads with its generated prompt in place.
- Check the restored brief against what you intended. Fields, prompt text, and the ad state you left behind should all match your last session.
- Edit the brief or the prompt copy directly in the editor. Your changes apply to the existing ad rather than creating a parallel draft.
- Continue writing from the existing prompt state, or regenerate if the brief has changed enough that the earlier prompt no longer fits.
- Save and close when you are done. The next time you open that ad, it comes back in the state you just left.
Why We Built It
Customers were losing ad creation progress. They would begin an ad, step away for a review cycle or a missing data point, and find that revisiting it meant restarting from scratch: same brief, same inputs, retyped. That cost real hours, but the larger cost was quieter. When iteration is expensive, people stop iterating. Ads got shipped in their first-pass form because refining them meant paying the setup tax twice. Preserving and restoring the ad-brief state removes the tax and makes refinement the default rather than the exception.
What It Does Not Do Yet
This deploy restores the saved state of an ad. It is not version history. There is no record of earlier prompt generations for the same ad, and no way to compare two prompt directions side by side inside a single ad. If you want to keep a previous angle intact while you test a different one, create a separate ad for the alternative and work them in parallel. Reopening always returns the most recent saved state, so if you overwrite prompt copy you wanted to keep, copy it out before you regenerate.
The reopen behavior applies to ads created in the simulator. Work you drafted outside the product and pasted in is preserved only to the extent it was saved into the ad brief before you closed it.
