Last verified: August 28, 2026
What You Can Now Do
Context Memo now includes a dedicated footer links editor in brand settings, so the links at the bottom of every published memo are a configurable component instead of hard-coded markup or a support request. Set the links once and they render across every memo on your domain, with UTM parameters appended automatically so footer clicks are separable in your analytics from organic, paid, and direct traffic. The task this changes: when your pricing URL moves or a new product page goes live, you update one field instead of reopening published memos one at a time.
Where It Is in Context Memo
Open brand settings and look for the Footer Links section. Depending on your configuration, it may be grouped with white-label or theme settings rather than sitting on its own. The screen shows your current set of links as label and URL pairs, with the ability to add, edit, reorder, and remove them. Changes apply at the domain level, so they propagate to every memo published under that brand.
How to Use It
- Go to brand settings and open Footer Links. You'll see whatever links are currently rendering on your published memos, or an empty state if none are set.
- Add each link as a pair: a display label (for example, "Pricing") and the destination URL. Save, and the link appears in the footer of every memo on that domain without republishing each one.
- Order the links so your highest-intent destinations sit first. A reader who arrives from an AI answer is usually one click from a decision, and footer position is the only ranking signal you control on that surface.
- Open a live memo and click a footer link. Check the landing URL in your browser bar to confirm the UTM parameters are attached as expected before you start reading the data.
- In your analytics tool, segment on the memo footer UTM values. You'll see which memos push clicks to pricing, which drive contact form submissions, and which get read and abandoned.
- When a URL changes, edit the single entry in brand settings. Every published memo picks up the new destination, including memos published months earlier.
Why We Built It
Memos accumulate. A brand running this properly publishes dozens over a quarter, and the request we kept hearing was some version of "our pricing page URL changed, can you update the footer on all of them." That was a support ticket and a content-ops backlog, and in the meantime published memos were sending AI citation traffic to a dead link or an outdated page, with no way to tell how much traffic that was.
The second half of the problem was attribution. Footer links without tracking parameters collapse into direct or organic traffic in most analytics setups, which means the memo that actually produced the pipeline looks like it produced nothing. Automatic UTM tagging closes that loop: the click from an AI-cited memo page to your pricing page is now a distinguishable event you can tie back to the memo that earned it.
What It Does Not Do Yet
Footer links are configured per brand and per domain, not per memo. Every published memo under that brand renders the same set, in the same order. If you want a different destination for a specific memo or persona, put that link in the body of the memo itself, where you control placement directly.
Click reporting also lives in your analytics tool, not in this screen. The footer editor sets the links and applies the UTM parameters; reading which memos convert requires segmenting on those parameters in Google Analytics, HubSpot, or whatever you already use for campaign reporting. We're not replacing your CMS or your marketing automation platform here, and those tools remain the better place to analyze the downstream session.
One practical note on setup: the value of a tracked footer depends on having pages worth linking to. If your pricing, product, and contact pages are thin or in flux, fix those first. A tracked click to a page that doesn't answer the question just tells you more precisely where you're losing the reader.
