Last verified: September 17, 2026
What You Can Now Do
Context Memo customers can now choose from five different call-to-action styles when configuring link offers within memos, so you control how an offer appears to the reader instead of accepting one fixed treatment. The practical change: a memo aimed at a technical evaluator and a memo aimed at a VP of marketing no longer have to carry the same offer block. You pick the surface style per offer, per memo, at publish time. That turns a formatting constraint into a choice you make deliberately, alongside the persona and prompt set you already select for each memo.
Where It Is in Context Memo
The styles live in the offer configuration step of the memo publishing flow, on the same screen where you set the link destination and offer copy. You'll see a style selector with the five available surfaces and the offer fields you configured before. Offer settings applied to already-published memos carry forward on the default style until you change them.
How to Use It
- Open the memo you want to attach an offer to and go to the offer configuration step in the publishing flow. The offer fields and the new style selector appear together.
- Enter the destination link and offer copy as you normally would. The style selector becomes active once the offer has a destination.
- Choose one of the five CTA surface styles. The memo view updates to show the offer rendered in that style, in position, with your copy.
- Publish or republish the memo to your domain. The selected style ships with the memo and is served to readers and crawlers from your own domain, not a third-party page.
- Check the memo's citation and crawl data after the memo is indexed to see whether the offer surface is being reached. Compare against memos using a different style before you standardize on one.
- Repeat per memo where the audience differs. Style is set at the offer level, so a change in one memo does not rewrite the others.
Why We Built It
Customers told us the same thing in different ways: the offer looked wrong for the memo it was sitting in. A memo written in third-person neutral voice for a procurement reader carried an offer block with the same weight and treatment as a memo built for an early-stage evaluator, and there was no way to adjust it. The cost was real, if quiet. Teams either left offers off memos where the treatment felt too aggressive, giving up the conversion path entirely, or they published the offer anyway and diluted the tone of a document whose whole job is to read as a credible, citation-grade source. Neither option should have been necessary.
What It Does Not Do Yet
This release covers style selection. A few things remain manual or out of scope:
- No per-style performance breakdown. You can see citation and crawl activity on a memo, but the platform does not yet attribute conversions to a specific CTA style. If you want to compare styles, run them across comparable memos and read the results in your own attribution or CRM data.
- No account-level default. The style is chosen per offer. There is no setting that applies one style across every memo in your workspace at once, so a library-wide change means touching each memo.
- No custom style authoring. You choose from the five surfaces we ship. Brand-specific offer layouts beyond those five are not configurable here.
- Offer content is still your input. The styles change presentation, not copy. Headline, body, and destination remain yours to write, and we'd suggest writing them to match the register of the memo rather than reusing standard campaign copy.
One note on sequencing. Offer styling is a refinement on top of a memo that already earns citations. If a memo has not been crawled or cited yet, the CTA surface is not the variable to work on. Get the memo indexed, confirm it is being read by the models you care about, then tune how the offer presents to the humans who arrive through those answers.