Last verified: October 20, 2026
What You Can Now Do
Context Memo now lets you subscribe to and receive a weekly public briefing, State of AEO, by email, with the ability to approve content before it goes out and manage your subscription preferences. The briefing arrives on a fixed weekly cadence and covers what's moving in answer engine optimization: how models are shifting their citation behavior, which patterns are showing up across scans, and what that implies for the memos you publish next. The task this changes is the weekly ask. You no longer file a request or trigger a generation run to get market context. It lands in your inbox, and the decision in front of you is whether to act on it, not whether to go get it.
Where It Is in Context Memo
This lives in the briefing layer of the platform, alongside memo generation and publishing, rather than in your account dashboard. Subscription is handled from the public State of AEO briefing page, and the controls that matter after that point live in the email itself: an approval link for pending briefing content and an unsubscribe link in every send. Preferences are keyed to the email address you subscribe with, so subscribing a shared marketing alias works the same way as subscribing a named user. Delivery state and preferences are stored server-side, which means an unsubscribe is honored at the source and not just filtered at your end.
How to Use It
- Open the public State of AEO briefing page and submit the address you want the briefing delivered to. You'll see a confirmation that the subscription is recorded.
- If you're routing this to a team alias, use the alias rather than forwarding later. Preferences and unsubscribe are bound to the subscribed address, so forwarded copies carry no controls.
- When a briefing is queued and you hold approval, use the approval link to release it. Approved content moves into the delivery queue; unapproved content does not send.
- Read the weekly email and pull one item into your own workflow: a prompt worth scanning, a competitor pattern worth checking against your share of voice, or a gap worth a memo.
- Change or stop delivery from the unsubscribe link at the bottom of any briefing. The change applies to the subscribed address immediately and takes effect on the next scheduled send.
Why We Built It
Customers told us they wanted curated weekly market intelligence without having to manually request or generate a briefing every week. That manual step had a real cost: the briefing got generated when someone remembered, which in practice meant it got generated before a board update or a pipeline review and not much in between. Market context arrived late or not at all, and the compounding value of watching citation behavior week over week was lost to an errand nobody owned.
What It Does Not Do Yet
A few limits are worth stating plainly.
- The briefing is market-level, not account-level. State of AEO covers what we're seeing across models and scans. It is not a report on your brand's citations, share of voice, or bot crawls. Those stay in your account views, and nothing here replaces them.
- Cadence is fixed at weekly. There's no daily digest, no monthly rollup, and no per-subscriber schedule. If you need a different rhythm, keep using your account reporting on your own interval.
- Email is the only delivery channel. Slack delivery is not wired into this briefing yet. If your team works in Slack, route the email into a channel through your existing mail-to-channel setup for now.
- Approval is approve-or-hold, not edit-in-place. The approval endpoint releases briefing content for delivery. It does not open an editor, and it does not support multi-reviewer sign-off or comment threads.
- Preferences are per-address, not per-team. Each subscribed address manages itself. There's no admin view that lists every subscriber on your side and lets you change them in bulk.
One practical note on fit. The briefing is most useful if you already publish and already have scan history to compare it against. If you're pre-launch with no domain authority and nothing indexed, the weekly read will be interesting but not yet actionable. Get foundational content live first, then let the briefing tell you where to push.
Changelog
October 20, 2026
Brief Report Ready Email Notification with Wait-Time Estimates. You can now receive an email notification when your brief report is ready, with a direct link to view results. The system now displays honest wait-time estimates (~5 minutes) so you know when to expect your report, and automatically skips deleted brands during brief requests.
