Last verified: October 5, 2026
What You Can Now Do
Context Memo now lets you pin a phone call-to-action offer to a specific memo, so readers see a direct offer tied to that memo's content. Before this deploy, an offer either applied across your library or had to be coordinated by hand each time you published. Now the offer travels with the memo. A reader who lands on your memo about procurement security reviews sees the phone CTA you chose for that topic, not a generic one written for your whole catalog. The task this changes: when you publish or update a memo, deciding which offer belongs on it becomes part of the memo itself rather than a separate account-level setting you hope lines up.
Where It Is in Context Memo
Pinning happens on the memo. Open any memo in your library and the offer control sits with that memo's publishing settings, alongside the other per-memo options you already set before a memo goes live. The memo page readers see renders the pinned offer when one is attached, and renders nothing extra when one is not. Offers themselves are still managed where you manage offers; this release adds the association between an offer and an individual memo.
How to Use It
- Open the memo you want the offer on from your memo library. You'll see the memo's publishing settings for that memo only.
- Select the phone CTA offer you want attached. The pin applies to this memo and no others, so two memos can carry two different numbers or two different framings of the same number.
- Save the memo. The association is stored with the memo record, not with your account defaults.
- Load the published memo page as a reader would. Confirm the offer appears and that the phone number dials correctly from mobile.
- To change the offer later, return to the same memo and pin a different one. To remove it, clear the pinned offer and republish; the memo renders without an offer block.
- Repeat on your highest-traffic memos first. Check your AI bot crawl data and citation reports to see which memos models are actually pulling from, and pin offers there before working down the list.
Why We Built It
Customers told us the same thing in different words: offers applied globally or required manual coordination, which meant a memo written for a security-conscious enterprise buyer carried the same call-to-action as a memo written for a founder comparing two tools. The cost was conversion on memos that were already doing their job. A memo gets cited, a buyer follows the citation to your domain, and then the next step on the page speaks to someone else. Pinning closes that gap at the memo level, where the context already lives.
What It Does Not Do Yet
This release covers phone call-to-action offers. Other offer types are not pinnable to a memo yet, so if your preferred next step is a form, a booking link, or an email handoff, keep using your existing placement until those types are supported.
Pinning is also per memo by design, which means a large library is a memo-by-memo task. If you have hundreds of published memos and one offer that fits all of them, a global offer remains the faster path; use pinning selectively on the memos where the topic justifies a different number or a different ask. There is no bulk pin and no rule-based assignment by persona or topic cluster in this deploy.
One operational note worth checking before you publish: the offer is only as current as the number behind it. Since the pin lives on the memo, a phone number change propagates to every memo carrying that offer record, but a memo pinned to a retired offer will show what it was pinned to. Audit your pinned memos when you retire or replace an offer.