Last verified: February 14, 2026
What's New
The latest enhancement introduces the Research Tab, a pivotal addition designed to provide B2B marketing teams with deeper insights into market dynamics and competitive landscapes. This new feature includes a Market x Competitor matrix and buyer awareness scoring, offering a comprehensive view of how brands are positioned relative to their competitors. By integrating these tools, users can now access critical data that informs strategic decisions, helping them to understand market trends and competitor strategies more effectively.
The Market x Competitor matrix allows users to visualize their brand's standing within the industry, identifying key areas of strength and potential opportunities for growth. Meanwhile, the buyer awareness scoring offers insights into how well a brand is recognized and perceived by potential customers. These capabilities aim to solve the challenge of limited visibility into competitive positioning and market awareness, equipping marketing teams with the data needed to refine their strategies and improve brand presence.
Why This Matters
For B2B marketing professionals, understanding the competitive landscape is crucial. The introduction of the Research Tab addresses the common pain point of insufficient market insights, which can hinder strategic planning and decision-making. Previously, marketers often relied on disparate data sources and manual analysis to gauge market positions, a process that was both time-consuming and prone to inaccuracies.
With this update, marketing teams can streamline their workflow by accessing consolidated insights directly within the platform. This not only saves time but also enhances the accuracy of their competitive analysis. By providing a clearer picture of market dynamics and brand awareness, the Research Tab empowers teams to make informed decisions that align with their business objectives, ultimately driving better outcomes in an AI-driven marketing environment.
How It Works
The Research Tab leverages advanced data analytics to compile and present information in an intuitive format. The Market x Competitor matrix aggregates data from various AI models, offering a visual representation of brand positioning. This matrix helps users identify where they stand in relation to competitors, highlighting areas for potential improvement or investment.
The buyer awareness scoring is derived from AI-driven analytics that assess brand visibility and recognition across different channels. This score provides a quantifiable measure of brand awareness, enabling marketing teams to track progress over time and adjust their strategies accordingly. Together, these tools offer a robust framework for understanding and enhancing market presence.
What to Consider
Integration with Existing Tools — Consider how the Research Tab will fit into your current marketing stack. Its ability to centralize insights may reduce the need for additional third-party analytics tools, streamlining your operations.
Data Accuracy and Relevance — Evaluate the sources and methods used to generate the Market x Competitor matrix and buyer awareness scoring. Ensuring the data is accurate and relevant to your industry will be critical for making informed decisions.
Strategic Alignment — Reflect on how these insights align with your broader marketing strategy. The ability to visualize competitive positioning and brand awareness can inform strategic pivots and investments.
Sources
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