Last verified: August 26, 2026
What You Can Now Do
Context Memo's landing page builder now supports a four-step progressive flow with a thank-you exit redirect on the final step. Instead of putting your entire ask on one screen, you break an offer into a sequence of pages: each step carries its own headline, media, copy, and input fields, and visitors advance one screen at a time. When they finish the last step, the builder sends them to a custom URL you set at the page level. The practical change for you is that a landing page attached to a memo no longer has to be both the acquisition surface and the conversion surface. The memo earns the citation and the click. The flow collects intent in stages. The redirect hands the visitor off to whatever owns the next step, a scheduler, a document download, a payment page, or a UTM-tagged destination that feeds your attribution reporting.
Where It Is in Context Memo
Open the landing page builder and create a new page. The page type control sits in the layout panel, where you switch from single-step to multi-step. Once switched, the builder exposes up to four step slots, each editable on its own. The exit redirect lives in the final step's settings, under the field labeled "Exit Redirect."
How to Use It
- Create the page and set the type. Open the landing page builder, create a new page, then open the layout panel and switch the page type from single-step to multi-step. The builder exposes up to four step slots.
- Build step one as the low-commitment ask. Add the headline, body copy, media, and the smallest set of fields you can justify, typically work email. This is the screen most visitors will judge, so treat it as the offer, not the form.
- Fill steps two through four with the rest of the ask. Each step is edited independently, so qualifying fields, firmographics, or use-case selection can be spread across screens. Fields captured earlier persist through the flow, so a visitor who gives an email on step one is not asked again on step three.
- Set the exit redirect on the final step. Open the final step's settings, find the "Exit Redirect" field, and paste the destination URL. Add UTM parameters here if you want the handoff to show up in downstream attribution rather than as direct traffic.
- Walk the flow end to end before you publish. Submit the form yourself on a real device, confirm each step advances, confirm the persisted fields do not reappear, and confirm the redirect lands where you expect it. A broken redirect on the final step loses the visitor after they have already done the work.
- Connect the page to the memo that feeds it. Point the call to action in your published memo at the flow, then watch citation and crawl activity against form completions to see which memos are actually producing conversations.
Why We Built It
Marketers told us the same thing repeatedly: a memo gets cited, the click arrives, and then the offer dies on a single page carrying too much weight. One screen was trying to explain the offer, qualify the visitor, capture six fields, and then leave them on a generic confirmation message with nowhere to go. Offers that ask for more than a name and email suffer most, because the visitor sees the full cost of the form before they see any reason to pay it. Teams worked around it by pushing traffic to external form tools, which broke the connection between the memo that earned the citation and the conversion that followed, and made attribution guesswork. Progressive disclosure lets the visitor commit incrementally. The custom redirect closes the loop to the tool that actually owns the next step.
What It Does Not Do Yet
The flow is capped at four steps. If your qualification process needs more than that, keep the extra questions in the destination tool rather than trying to compress them onto shared screens.
There is no conditional branching. Every visitor sees the same four steps in the same order, so the flow cannot route a self-serve buyer and an enterprise buyer down different paths. Use separate pages with separate redirect destinations if you need that split today.
The exit redirect is configured per page, not per answer. One destination serves every completion, so if you want different handoffs for different segments, build one flow per segment.
And the builder is not a CMS. It handles the page and the flow; your CRM and marketing automation still own lifecycle, nurture, and lead routing after the redirect fires. The HubSpot integration is the seam to work with there.