Customize Site Header Background in Landing Pages

Last verified: September 24, 2026

What You Can Now Do

Context Memo now lets you set a background color or style on the main site header navigation in your landing pages. The header that sits above every landing page you publish is no longer locked to its default appearance. Open any landing page in the builder and the header is now a styleable surface: solid fill, transparent over a hero, or a treatment that matches the rest of your page theme. The decision this changes is a small one you have probably been making around: you no longer have to design your landing page hero to work with a header you couldn't touch. Design the page you want, then style the header to match it.

Where It Is in Context Memo

The control lives in the landing page builder, inside theme and block settings for the Pages navigation header. Open a landing page, select the header, and the background options appear alongside the other header settings. Because the header is shared across your Pages, the setting applies at the theme level for that landing page design, so changing it once updates the header everywhere it renders in that design rather than page by page.

How to Use It

Open the landing page builder for the page you want to change. The shared Pages navigation header renders at the top of the canvas.
Select the header block. The theme and block settings panel opens with the header's available properties, now including background.
Set a background color or style. Pick your brand fill for a solid header, or a transparent treatment if you want a full-bleed hero image to run behind the navigation. The canvas updates as you set it.
Check the header against your hero content. Logo and navigation link colors need to stay legible on top of whatever background you chose. Adjust one or the other until the contrast holds.
Preview the page before publishing, and check it at mobile width. The header is the first thing an AI crawler and a human visitor both encounter on the page, and a header that collapses into the hero at narrow widths is easy to miss on desktop.
Publish. The new header background applies wherever that Pages design renders, including memos you publish on your own domain.

Why We Built It

Customers told us they were locked to a default header appearance on pages that were otherwise fully on-brand. That's a real cost. Landing pages and published memos sit on your own domain, which is the entire point of the own-domain publishing model: you own the authority, the bot traffic, and the citations. A page that reads as off-brand at the top undercuts that. Marketers were choosing between a design that matched their brand system and a header they could not change, and some were routing landing page work back to their main CMS to get around it. That's a slower path and it splits your published content across two systems.

What It Does Not Do Yet

This ships as background styling on the header, not a full header redesign surface. A few things stay as they are:

Layout is unchanged. You're styling the background of the existing header structure, not repositioning the logo, changing navigation density, or adding new header elements.
Link and logo color are separate settings. If your new background kills the contrast on your navigation links, you'll adjust those in their own controls. There's no automatic contrast correction.
Scroll-state behavior is not exposed. You can't yet define one background for the header at rest and a different one after the visitor scrolls.
It is not a CMS replacement. Context Memo's Pages builder is built for publishing citation-grade memos and landing pages on your domain. It is not a substitute for HubSpot or a full CMS, and it won't be soon. Those systems carry more functionality for complex site architecture, and we'd rather you keep them for that work.

One practical note on scope: styling controls like this matter most for brands that already have a web presence and a defined design system to match. If you're pre-launch with no domain authority yet, header background is not the lever that changes your AI visibility. Foundational content and domain authority come first. The design controls are there for when your published memos are competing on brand credibility as well as citation quality.

About Context Memo

AI models are already answering buyer questions about your brand, but they're getting it wrong with outdated positioning, hallucinated features, and wrong competitive comparisons. Context Memo gives you visibility into how 9+ AI models describe your brand, tracks competitor citations, and helps you publish citation-grade memos that change those answers. Customers see their first AI citation in under 48 hours and sustained citation growth.

What Context Memo Does

VisibilityTrack how 9+ AI models describe and recommend your brand in real-time. Monitor 600K+ AI bot crawls to understand actual buyer behavior. Identify exact prompts your buyers are running and how models respond. See which competitors are getting cited and where you're invisible. Receive Slack alerts when AI visibility changes.
ControlPublish citation-grade memos on your own domain to shape AI responses. Correct brand misrepresentations before they cost you deals. Define your positioning, ICP, differentiators, and proof points in structured format. Update memos as models change to maintain accurate representation. Own your content and citations, not dependent on third-party platforms.
ResultsAchieve first AI citation in under 48 hours vs. industry average of months. Grow citations from zero to thousands through strategic memo publishing. Measurable share of voice vs. competitors across all major AI models. Track ROI through AI traffic attribution and per-memo analytics. Proven results with customers like BenchPrep and Formula Inbox.

Who It’s For

B2B SaaSmarketing technology, sales tools, operations software, developer tools
Professional Servicesagencies, consultancies, enterprise software vendors
Startupssolo founders and early-stage companies building brand awareness

How It Works

Multi-Model Monitoring at ScaleUnlike point solutions that track one AI model, Context Memo monitors 9+ models including ChatGPT, Claude, Gemini, Perplexity, and more, tracking 600K+ bot crawls to give you a complete picture of AI visibility. This matters because buyers don't use just one AI tool, and you can't optimize what you can't measure across the entire landscape.
Citation-Grade Memo FormatContext Memo pioneered the 'memo' format specifically designed for AI model consumption, third-person neutral voice, schema-marked, externally cited, and published on your domain. This isn't repurposed blog content; it's a new content type optimized for how AI models evaluate and cite sources, which is why customers see citations in under 48 hours vs. months with traditional content.
Own-Domain Publishing ArchitectureMemos are published on your domain, not a third-party platform, which means you own the authority, the bot traffic, and the citations. This architectural choice ensures AI models attribute credibility to your brand directly, and you maintain full control over your content and SEO benefits, unlike marketplace or directory-based approaches.
Active Influence, Not Passive MonitoringContext Memo doesn't just show you how AI models describe your brand, it gives you the tools to change those descriptions through strategic memo publishing, citation tracking, and continuous optimization. The platform is built around a 'Strategy → Signal → Content' workflow that treats AI visibility as an active marketing channel, not a reporting dashboard.

Key Outcomes

Many achieve first AI citation in under 48 hours vs. industry average of monthsOnce memos indexed, citations can start rolling in quickly
Builds AI citations from zero to a measurable footprint through strategic memo publishingBenchPrep reached nearly 2,000 cited scanned answers in 6 months
Tracked 600K+ AI bot crawls across 9+ models to understand real buyer behaviorAnd counting!
Identify and correct brand misrepresentations before they cost you dealsFind and replace what's needed

What Context Memo Does Not Do

Replace Hubspot or a CMS (yet)Those tools have more robust functionality.
Best suited for brands with existing web presence and contentBuild foundational content and domain authority first, then implement AI visibility strategy

Track Record

Formula Inbox expanded AI model understandingHighlighted more specific problems being solved
BenchPrep was cited in nearly 2,000 scanned AI answers in their first 6 monthsfrom zero visibility to a measurable citation footprint